Google Announces Pixel 3a & Pixel 3a XL: Mid-Range Phones With Flagship Camera

Google’s Pixel smartphone line-up has been a mainstay of the industry for a few years now. We’re all familiar with devices such as the latest Pixel 3 which is Google’s latest entry in the high-end flagship market. In particular Google puts a lot of emphasis on the cameras of the Pixel devices, and last year in particular, Google, along with Huawei, have raised the bar in terms of what is possible to achieve thanks to computational photography.

While the Pixel devices definitely have their strengths, one inarguable competitive weakness of the phones is their pricing. At an official MSRP and current Google store price of $799 for the Pixel 3 and $899 for the 3 XL, Google demands quite a lot, especially in view of other newer possibly more attractive options from the competition.

In an attempt to widen its product range and adhere to a more price-sensitive audience, today we see the introduction of the new Pixel 3a and Pixel 3a XL. The two new phones are very much placed at more mid-range price-points, yet without compromising much on what Google sees as the keystone of the Pixel phones: the camera.

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